Books and Book Chapter

Hair, J.F., Hult, G.T.M., Ringle, C.M., and Sarstedt, M. A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) Sage, Thousand Oaks, 2013.

 

Henseler, J., Ringle, C.M., and Sarstedt, M. "Using Partial Least Squares Path Modeling in International Advertising Research: Basic Concepts and Recent Issues," in: Handbook of Research in International Advertising, S. Okazaki (ed.), Edward Elgar Publishing, Cheltenham 2012, pp. 252-276.
http://www.e-elgar.co.uk/bookentry_main.lasso?id=13765

 

Rigdon, E.E./ Ringle, C.M./ Sarstedt, M./ Gudergan, S.P.: Assessing heterogeneity in customer satisfaction studies: Across industry similarities and within industry differences, in: Advances in International Marketing (AIM), Volume 22, Bingley 2011, pp. 169-194.
http://www.emeraldinsight.com/books.htm?issn=1474-7979&volume=22&chapter...

 

Rigdon, E.E./ Ringle, C.M./ Sarstedt, M.: Structural modeling of heterogeneous data with partial least squares, in: Malhotra, N.K. (ed.), Review of Marketing Research, Volume 7 (2010), Armonk, pp. 255-296.
http://www.emeraldinsight.com/books.htm?chapterid=1896306

 

Ringle, C.M./ Sarstedt, M./ Schlittgen, R.: Finite mixture and genetic algorithm segmentation in partial least squares path modeling: Identification of multiple segments in a complex path model, in: Fink, A./ Lausen, B./ Seidel, W./ Ultsch, A. (eds.): Advances in Data Analysis, Data Handling and Business Intelligence, Berlin-Heidelberg 2010, pp. 167-176.
http://www.springerlink.com/content/w8m13uu82062u11m/

 

Ringle, C.M./ Wende, S./ Will, A.: The finite mixture partial least squares approach: Methodology and application, in: Esposito Vinzi, V./ Chin, W.W./ Henseler, J./ Wang, H. (eds.): Handbook of partial least squares: Concepts, methods and applications in marketing and related fields, Berlin-Heidelberg 2010, pp. 195-218.
http://www.springer.com/statistics/computanional+statistics/book/978-3-5...

 

Sarstedt, M./ Henseler, J./ Ringle, C.M.: Multi-group analysis in partial least squares (PLS) path modeling: Alternative methods and empirical results, in: Advances in International Marketing (AIM), Volume 22, Bingley 2011, pp. 195-218.
http://www.emeraldinsight.com/books.htm?chapterid=1947659