Use the SmartPLS software to assess reflectively measured constructs in the corporate reputation example.
Having learned how to create and estimate a PLS path model, we now focus on understanding how to assess the quality of the results. Initially, we summarize the primary criteria that are used for
PLS path model evaluation and their systematic usage. Then, we focus on the evaluation of reflective measurement models. The PLS path model of corporate reputation is a practical application
enabling you to review the relevant measurement model evaluation criteria and the appropriate reporting of results. This discussion provides a foundation for the overview of formative measurement
models in Chapter 5 and how to evaluate structural model results, which is covered in Chapter 6.