On this page, you find PLS-SEM examples (i.e., data sets and "ready to import" SmartPLS projects). The projects run on SmartPLS 2 and SmartPLS 3. When you download the zip files, extract them to a folder on your computer device. Then, you can use the import projects option in SmartPLS to import the splsp files that include the SmartPLS projects of the corporate reputation model example. Please cite our textbook when you use our examples in publications and presentations (Hair, J.F., Hult, G.T.M., Ringle, C.M., and Sarstedt, M. A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), Sage, Thousand Oaks, 2014) and the use of the SmartPLS software.