Social science researchers have been using statistical analysis tools for many years to extend their ability to develop, explore, and confirm research findings. Application of first-generation statistical methods such as factor analysis and regression analysis dominated the research landscape through the 1980s. But since the early 1990s, second-generation methods have expanded rapidly and, in some disciplines, represent almost 50% of the statistical tools applied in empirical research. In this chapter, we explain the fundamentals of second-generation statistical methods and establish a foundation that will enable you to understand and apply one of the emerging second-generation tools, referred to as partial least squares structural equation modeling (PLS-SEM).
Copyright © 2019 A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)