2nd Edition: A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

On this page, you find PLS-SEM examples (i.e., data sets and "ready to import" SmartPLS projects). The projects run on SmartPLS 3 (please use the examples of the first PLS-SEM book edition if you use SmartPLS 2). Please cite our textbook when you use our examples in publications and presentations (Hair, J.F., Hult, G.T.M., Ringle, C.M., and Sarstedt, M. A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), 2nd Ed., Sage, Thousand Oaks, 2017) and the use of the SmartPLS software.

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SmartPLS 3 Project File for the Corporate Reputation Model Example
The zip file includes the ready to import SmartPLS project. Download the zip file to your computer device (do not extract!), run SmartPLS software, and use the "Import Project from Backup File" to directly import the zip file into SmartPLS. Then, the "Corporate Reputation" project appears in your SmartPLS Project Explorer window.
Corporate Reputation.zip
Komprimiertes Archiv im ZIP Format 65.5 KB
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Full data set (n=344)
Corporate reputation data.txt
Text Dokument 27.9 KB
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Reduced data set (n=99)
Reduced data set.txt
Text Dokument 8.3 KB